Trajectories of developing media behavior and media preferences of consumers of different classes of goods in social networks

Customers’ behavior in social networks is continually developing. Businesses are tracking the changes consumers’ preferences for categories of their products, which important developing effective promotion. The methods studying features media and different goods includes following elements: relevance, subject, goals, tasks research topic; characteristics technologies collecting analyzing data; description each stage process; formulation hypotheses on correlation between interest various goods; technology testing processing survey results Statistical Package Social Sciences (SPSS); algorithm proposals promoting certain networks. applicable any business focusing a category goods. were tested basis empirical form survey, allowed set top goods, purchased Internet most often, has been formed by selecting core (a parameters common to consumers all goods) peculiarities (features dominating only